Tuesday, 19 March 2024 18:58

Tesco to Revise Clubcard Logo Following Legal Clash with Lidl

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Tesco versus Lidl pixabay

After a protracted legal dispute with Lidl, Tesco has been mandated to redesign its Clubcard Prices logo. The contention arose when Lidl accused Tesco of infringing its copyright by mimicking its iconic yellow circle on a blue square logo, claiming it unfairly leveraged Lidl's "reputation for value." The Courts have now ruled in Lidl's favor, with the Court of Appeal upholding a previous High Court decision.

The Legal Journey and Its Impact

This legal battle, initiated by Lidl in 2020, marked a significant clash between the retail giants over brand identity. The High Court's ruling in 2023, later affirmed by the Court of Appeal, found Tesco's use of the Clubcard logo to be an unlawful imitation of Lidl's trademark. In light of the verdict, Tesco has expressed disappointment but reassured customers that the Clubcard Prices scheme would remain unaffected by the change in logo design.

Looking Ahead -Tesco's Clubcard Program

Despite the setback, Tesco remains committed to its Clubcard Prices program, emphasizing its role in offering exclusive deals to Clubcard holders. The supermarket chain is now poised to introduce a new logo for its loyalty scheme in response to the court's directive. This change signifies Tesco's adaptability and its ongoing effort to maintain customer trust and loyalty amidst legal challenges. The saga underscores the importance of intellectual property in the retail sector and highlights the measures companies will take to protect their brand's integrity and competitive edge.

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